Heron Preston Signs on as Brand Advisor to eSports Organization Gen.G

Heron Preston is involved with a wide variety of creative endeavors, ranging from his eponymous fashion line to various sustainable efforts to dog-wear. Now, Preston takes a step into the digital realm with his new role as executive brand advisor for eSports organization Gen.G.Gen.G, which operates headquarters in Los Angeles, China and South Korea -- where it was originally founded as KSV eSports -- Preston will focus on specialized design, "broader creative council" and overseeing limited edit...